SORTED.

ok i think i have the basic rationale behind the project, its taken a while but i think this could work pretty nicely.

the idea is to stick with routes and stuff, but aim the entire thing at people who want to go slowly, chill out, stop for an ice-cream, have a haircut, go for a bite to eat, and so on.

the project would not aim to say that cycling is great for all these reasons, but to try to get people who don't necessarily want to ride the quickest and most dangerous roads.

the message will be more like 'take it slow' rather than 'get to the destination the fastest way possible'.

there are a lot of people out there who want to ride around london, but are too scared of maniac bus drivers and crazy taxis.

to sum up: Freewheel is an online resource for people who want to ride around london slowly and in a very relaxed fashion!